Test predicts the swing of floating voters


BARACK OBAMA or John McCain? Floating voters in the upcoming US election may already have made up their minds – they just don’t know it yet. Bertram Gawronski, a social psychologist at the University of Western Ontario in London, Canada, and his colleagues asked 129 residents of Vicenza, Italy, whether they would support a controversial proposal to enlarge the city’s US military base. To measure subconscious biases, the team used an “implicit association” test to record, for example,
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